Why Media Invest in Social Media

Facebook host over 901 million monthly active users worldwide and Twitter have over 10 million monthly active users in the UK alone - these are not statistics to be ignored.

Why Media have always been deemed as early adopters to social media, especially when it comes to the integration and understanding of platforms like Twitter, which they have been developing and managing for over 25 clients since 2009.

Taking into consideration the importance of social media and the impact it is now having on both the social and professional world, Why Media decided to take it up a notch in June 2012 and invest in some of the latest social media development software allowing them to enhance not only their presence but also that of their key clients.

Claire White, Account Director at Why Media explains; “Our new strategy towards social media has allowed us to shine in this area, exceeding all KPI’s set out across an array of our clients from House Builders to Mobile Applications and Shopping Centres. Not only that, we are able to achieve higher targets quicker saving the team time and our clients money. The ability to access key statistical information about Facebook and Twitter has allowed us to provide our clients with monthly social media analytical reports tailored around their target audience and expectations. These reports allow our clients to see the work that is put in and offers transparency on every level. Not only that, by having access to this data allows us to target specific users and followers in a professional and effective manner.”