Why Media has opened up an exciting opportunity for a Digital Content Creator to join their UK team.
Start Date: April 2024
Location: The Hertfordshire Office (SG14)
Travel Requirements: Possess a full driving license and own car, as the role requires regular travel to client locations (usually within a one-hour radius from the office), typically once per week.
Job Type: Full-time
Experience: At least one year working within a Marketing/Social Media Department.
Salary & Benefits: From £25,000 + Commission Structure (Experience dependent)
About the Company: Why Media is an award-winning full-service agency that services in excess of 70 clients from its offices in Hertfordshire, Spain and Italy. Founded in 2010, Why Media has an enviable reputation for delivering high-quality, high-impact brands, websites and marketing campaigns with a specialism in the property sector. Clients include; civil engineers, construction companies, estate agents, land owners, insurance companies, main contractors and shopping centres, to name a few.
Why Media’s culture is fast-paced, passionate and commercially minded with a client-first approach. With our roots cemented in London, we have taken the fast-paced City energy into Hertfordshire, where you’ll meet a group of career-focused individuals who work together to create magic.
Unlike many agencies within our space, we are responsive and innovative and believe in long-standing relationships with clients, that’s why our average retention rate is well over five years.
Why Media believes in career growth regardless of your experience level or how long you have been with the agency. Our approach as an agency is to work hard, play hard, and get rewarded for it!
Our services:
- Branding
- Website design & development
- Social Media
- Email Marketing
- PPC/Google Ads
- Meta Ads
- PR
- Video Production
- Photography
- Consumer-focused events
Role Overview: Why Media is seeking a Digital Content Creator to join our dynamic Marketing Department. The successful candidate will work on several retained projects primarily within the property, construction, and estate agency sectors. As a Digital Content Creator, you will be responsible for identifying and creating high-quality digital content that will be published across relevant social media channels and websites to support the overall marketing goals and brand exposure expectations for a variety of clients.
This role is only suitable for someone who understands social media algorithms and can analyse a variety of target audiences and sectors to ensure the content created is being seen by the right people.
Key Responsibilities:
Content Creations: Identifying content types that are trending/relevant to the sector and creating videos, images, and copy to support exposure. Understanding what content types work best for each specific channel, including Instagram, TikTok, LinkedIn, X, and Facebook. Strong understanding of tone of voice and using the right language and tags to ensure exposure is at its best.
Video Editing: Using well-response video editing software to create engaging video content for YouTube Shorts, TikTok, and Reels, and understanding the correct formats. Ensuring each video is integrated with a call to action and in keeping with brand guidelines.
Softwares that are currently used in-house include PremierPro, Premier Rush and CapCut.
Photography: Taking high-quality images for use across social media channels, websites, and other digital marketing channels. You must understand what makes a ‘great photo’ and be able to use editing software such as Photoshop to ensure they’re the best they can be.
Knowing Your Audience: Although the majority of your clients will be within the property sector, they do not all have the same target audience. Therefore, you must have the ability to research and understand target audiences and client campaign objectives to ensure everything works in synergy.
Acting Fast on Trends: Trends move very fast. Therefore, you must have a strong understanding of trends for each social media channel and act fast to ensure we can take advantage, where relevant and gain exposure.
Communication: Upholding the strongest level of written and verbal communication, both with clients and team members.
Monitoring and Tracking Results: Using analytics and insights to ensure campaigns and KPIS are being delivered. Having a problem-solving approach to enhancing campaigns.
Qualifications and Skills:
- Minimum of one year of experience in Content Creation/Social Media
- Strong communication and interpersonal skills, with the ability to articulate ideas effectively.
- Very strong understanding of social media algorithms for Facebook, LinkedIn, YouTube, X, TikTok and Instagram
- A strong understanding of photography and editing systems
- Excellent organisational skills and attention to detail.
- Ability to prioritise tasks and manage time effectively to meet deadlines.
- Understanding of client etiquette and the importance of delivering projects to the best of our ability.
- Proficiency in Google Cloud Suite, Adobe Suite, Analytics Systems and Social Media Channels
- Full driving license and access to a car for regular travel to client locations.
- Excellent written and verbal communication skills
- Ability to present themselves in a professional manner
- Keeps up to date with current affairs and trends
- Confident in attending meetings and taking accurate notes
- A keen problem solver and not afraid to express ideas
- Open-minded and willing to learn and develop
- Comfortable with taking on feedback, including constructive criticism
- Capable of working under pressure
How to apply: Please send a copy of your CV and any work examples that support your application via email to claire@whymedia.com.
