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“Let’s make it interesting, let's get this send opened”
Why Media utilises email marketing as an impactful marketing channel to directly reach clients and customers to promote updated business products and services. It is an effective way of reaching customers as it requires action and for the email and content to be addressed. An email will sit in an inbox until it is read,archived or deleted and consequently gains attention. Furthermore, the preview of the content via the ‘subject’ allows us to gain a customer’s attention immediately. Moreover, we utilise email marketing to help direct and remind customers of a business’ other social media platforms and can guide them to a company’s website.